Amoré King has one main goal musically, to wow you every time. With a fun charismatic flow coupled with witty one liners that may require a rewind to fully digest; Amoré brings to mind the wordplay of an early JAY-Z or young T.I. He definitely succeeds at reminding you that rappers can have major skills while still maintaining a strong commercial appeal.
Representing the bass heavy soul sound of Louisville KY and gritty street sound of Kinston NC simultaneously, Amoré's sound is multi-layered with a flavor that can only be described as “smooth lyricism”. Street flavor with a certain mystique, he has an image and flair that lends itself to the ladies heartstrings. It's apparent he just oozes that "it" factor. His 2017 EP Valentine's Day Jordan further illustrated that point. Receiving critical acclaim from a who's who of Hip Hop publications. While songs from the EP like "Made In Heaven" and "Valentine's Day Jordan" (for which the EP is named) drove the point home to women and all other lovers alike, music for the mood is a specialty of his.
Amoré is also known for founding Dope Tho. A music platform that covers the latest in Hip Hop and R&B. In addition the site covers some of the best independent music talent around. Giving them a chance to shine and grow new fans. As an artist who worked his way up through the blog ranks, reaching out to hundreds of sites for media coverage, Amoré understands the difficulties. The platform gives a much needed boost to artists around the world.
Given the moniker “Amoré King” for his dominance lyrically and sonically; Amoré King gained significant buzz regionally by winning radio station countdowns around the U.S., consecutively for weeks. Forcing the records to be retired and beating the best talent all over in the process. With co-signs from XM/Sirius on air personalities, DJ's, and industry tastemakers coupled with his unique skills of rapping, singing, songwriting, and producing many of his own (and others) records… it's safe to say the crown fits.